Objective: ACME Electric has been a successful business for over 50 years. They wanted to update their original logo to a more contemporary style, one that would reflect their success.

Design Solution: The original logo was one colour and the style was ‘dated’. For a more modern look I injected vivid colour, used bold type, and added a graphic of electrical wiring to tie in with their products for small electric motors. The resulting logo is bright, solid and high impact.