2-sided Promotional CardObjective: Westminster Mutual Insurance Inc. (WMI) wanted to reinvent their farm insurance policies to address the growing trend towards farming as business. Their marketing campaign had to appeal to large, agricultural enterprises as well as the traditional family farms.
Solution: Breathing new life into their new agribusiness policies meant using contemporary photos, colourful graphic elements, and clean, uncluttered design. This campaign also included a series of ads, and a trade show banner. Great interest has been generated in WMI's new agribusiness insurance packages in both current and new clients.