Objective: Balanced Day Lunch Kit is an established, online company selling their exclusive line of lunch bags and accessories. Originally their products were designed for children, but recently they added the 12 Hour Shift lunch kits and accessories for adults. They needed to promote both product lines.

Design Solution: A celebrity poster and a 2-sided post-card were designed for trade show use. Celebrities photographed with the Balanced Day Lunch Kit in hand were used in the poster to attract attention and the post-card served as a hand-out to visitors. Both print pieces incorporated bold colour and whimsical design elements. The overall effect was fun and attractive.