Objective: The logo package for Patrick J. Cronin was an update from the one that I designed originally. My client was well established, but a change in partnership meant a change to the name of the business. Thus, a new logo package was required.

Design Solution: This logo has energy and motion in the 'swirl' graphic beside the name. The stylized graphic incorporates the “P” and the “C” in the client’s name. Blue and tan were chosen as the corporate colours to convey professionalism and success.