Objective: Community Employment Choices has been in business since 1999, but had never developed their brand and recently they changed the company name. They needed a full identity package including a website.

Design Solution: Community Employment Choices serves people in rural and small town communities. I wanted their brand to convey a warm, approachabe service provider. I designed the logo using customized type along with bold colour – orange as a warm, welcoming colour and navy for stability. Graphic elements include gently curved lines and rural images which appeal to their local market.