Agribusiness & Farm Ad Campaign
Objective: Westminster Mutual Insurance (WMI) required an ad campaign to introduce several new agribusiness insurance packages. They also needed a series of more general farm insurance ads to attract new clients and retain current clients. The ads were created in both colour and black and white, and in a variety of sizes. These ads were to appear in newspapers as well as farm related magazines.
Solution: With the agribusiness ad campaign WMI wanted to appeal to both large agricultural enterprises as well as smaller, family run farms. I chose photos that reflected this. In the general farm insurance ads I focused on the value of community and the benefits of purchasing farm insurance from WMI, their local provider.