2-sided Promotional Card
Objective: Farrow Financial is a very successful company, and required a printed marketing project that would appeal to their rural clients, could be displayed in their office, and handed out at trade shows. They did not need to include a huge amount of information, but just enough to encourage customers to contact them for more details.
Solution: I recommended the 2-sided promotional card rather than a full sized brochure. Their corporate colours are quite earthy, which is why I chose greens and browns as the colour scheme. Rural clients relate to these colours and to the personal, farm photos used in this design. The promotional card has worked very well for Farrow Financial, so much so, that they have required reprints of the project.