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2-sided Promotional Card

Objective: Westminster Mutual Insurance (WMI) wanted to launch their new program, the Vanishing Deductible on property insurance as a way of retaining and rewarding loyal clients. They planned to participate in trade shows and wanted printed literature to hand out to visitors.

Soltuion: Since WMI didn't want a lot of information in the project I decided to design a 2-sided, promotional card. I created the concept of "magic" based on the word 'vanishing' in Vanishing Deductible. The idea that the deductible could vanish "just like magic" is playful and appealing. In keeping with this I chose photos of children acting as magicians and used multi-coloured type.