Objective: The client needed an identity package for her new hair salon and spa. The logo needed to be unique and energetic to reflect her personality. It had to be easily read and adaptable to a variety of uses including the sign on her shop.

Design Solution: For Utopia’s logo design I chose a bold, contemporary font in black. Behind the word “Utopia”, is a ‘splash’ in metallic silver. This ‘splash’ is reminiscent of spiked hair and gives the whole design an explosion of energy.