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Vanishing Deductible Ad Campaign

Objective: This campaign included a series of about 30 ads in various sizes, both in colour and in black and white. The purpose of the campaign was to introduce a new insurance program called, "The Vanishing Deductible" as a way of retaining and rewarding loyal clients.

Solution: The concept that I created was based on the idea that the deductible on property insurance vanishes, "just like magic!". The idea added a bit of humour and an overall playful tone to the campaign. In keeping with the concept I selected high impact photos of children as little magicians and used colourful typography throughout the ads.This campaign has earned Westminster Mutual Insurance a lot of positive feedback from their clients and the community.