
Objective: Joan Van Huigenbos is a Holistic Nutritionist
with a passion for living a healthy lifestyle. For her new business, Wake Up
Wellness, she needed a logo that would suggest a sense of overall well-being.
Design Solution: So many health oriented brands use green as the main colour. For Joan I wanted something that would be uniquely her own. Bright colours were used to give the image visual impact. Raising the word, "up", adds a quirky flavour to the logo and the rising sun signifies positive energy.