P.O. Box 391
Belmont, Ontario
Canada N0L 1B0

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Objective: In its 150th year of business, Westminster Mutual took the opportunity to give the company a ‘face-lift’. They wanted an advertising series designed for a variety of publications that would reflect a more contemporary, people-friendly insurance company.

Design Solution: Potentially, there was a great deal of information, but I decided to include one topic per ad. Ad copy was kept brief and to the point encouraging readers to stay with the message. High impact photos were used to attract attention and convey the theme of the ad.